With obesity on the rise exacerbated by Covid-19, the number of patients seeking weight loss treatment continues to increase. Is your bariatric practice equipped to meet those obesity treatment demands? In the previous decade, the estimated number of annual bariatric procedures performed rose from 158,000 to 256,000, an increase of 62%. Obesity providers everywhere need […]
Growth Strategies, Marketing, Wellbe Insights
Word-of-Mouth Patient Referrals: The Most Powerful Acquisition Tool
12
Jun
Jun
In this article, you’ll learn why word of mouth patient referrals are among the most powerful patient acquisition tools to help grow your practice. For providers, word-of-mouth referrals are the gold standard of marketing. That’s because patients place a high value on social proof and personal stories from other patients. In fact, many new patients […]
08
Mar
Mar
Do you know the patient acquisition cost for your healthcare practice? The patient acquisition cost metric is a powerful tool in understanding how your marketing budget is working and where opportunities to increase your return on investment exist. On average, marketers spend $2.62 per click on healthcare advertising in Google searches, but your total patient […]
08
Mar
Mar
Grow your surgery practice faster than ever by mastering these eight digital marketing tips. As a surgeon, your job is to help people heal — physically and emotionally. But to do that, you need a strong online presence and digital marketing strategy that focuses on what matters most to your patients. Seventy-three percent of consumers […]
Bariatrics, Marketing, Wellbe Insights
5 Bariatric Patient Acquisition Strategies You Should Try Right Now
01
Mar
Mar
Patient acquisition can help you to improve your growth in the bariatric market. With 70% of all bariatric patients self-referring, a patient acquisition strategy plays a unique role in the bariatric practice. You need the right marketing and positioning strategies to attract and motivate patients to use your service. Read on to know some of […]
Marketing, Orthopedics & Spine, Wellbe Insights
How to Develop a Growth Plan for Your Surgery Practice
01
Mar
Mar
When you’re ready to expand your orthopedic business, set out on the right course by developing an effective growth plan for your surgery practice. National health expenditure is projected to reach $6.2 trillion by 2028. The growth potential is there, but to capture a greater share of the market, you need a comprehensive growth plan. […]
16
Feb
Feb
In our increasingly tech-driven world, your bariatric surgery reputation can live and die online. Sixty-eight percent of patients use online review sites to select a healthcare professional, but a massive 50% of healthcare facilities have no online reviews. That’s why it’s so important to understand exactly what patients are looking for and where they’re looking […]
26
Jan
Jan
Marketing your surgery practice doesn’t have to be complicated when you follow these three simple surgery marketing tips. According to Pew Research Center, 85% of U.S. adults are online daily, with 31% saying they’re online almost constantly. A great online presence is vital to reaching potential patients. But you don’t have to be a marketing […]
The epitome of an entrepreneur, Mark has seen the peaks and valleys of starting, operating, and assuming the risks of a new venture. He’s come up against payroll, had a few bad hires, and even swept the floors early on. Collectively, Mark’s companies have done over $360 million in sales and raised more than $38 million in venture capital, and he has successfully bought and/or sold eight companies.
James believes technology, when creatively applied, can improve our life experiences. Intrigued by the amazing potential for internet and mobile technology to engage us all, James created a business model to reshape personal health management.
Mike Splinter, an electrical engineer and innovator, has played a major role in driving advances in the high tech industry, with more than four decades of executive leadership experience including 12 years with Applied Materials, Inc. where he was served as chairman and CEO, and over 20 years with Intel, where he was executive vice president of sales and marketing, and executive vice president of the Technology and Manufacturing Group.
Mr. Baldwin was most recently Chairman and CEO of Baxa Corporation, a leader in devices, systems, and software for the handling, packaging, and tracking of fluid medications in a critical care setting. Under his leadership from 1997 until its sale to Baxter Corporation in 2011, the company sales grew from $25 million to over $170 million. As CEO, he led the eight-member board of directors and led a minority recap resulting in Goldman Sach’s private equity group owning 27% of the company. He was also an early investor and lead director in Pharmacy OneSource, an innovative software-as-a-service business that had a successful exit in 2010.