How to Calculate Your Patient Acquisition Cost

A clinician calculates their practice’s patient acquisition cost

Do you know the patient acquisition cost for your healthcare practice? The patient acquisition cost metric is a powerful tool in understanding how your marketing budget is working and where opportunities to increase your return on investment exist. On average, marketers spend $2.62 per click on healthcare advertising in Google searches, but your total patient […]

8 Digital Marketing Tips to Grow Your Surgery Practice

Grow your surgery practice faster than ever by mastering these eight digital marketing tips. As a surgeon, your job is to help people heal — physically and emotionally. But to do that, you need a strong online presence and digital marketing strategy that focuses on what matters most to your patients. Seventy-three percent of consumers […]

5 Bariatric Patient Acquisition Strategies You Should Try Right Now

Patient acquisition through social media and the global network

Patient acquisition can help you to improve your growth in the bariatric market. With 70% of all bariatric patients self-referring, a patient acquisition strategy plays a unique role in the bariatric practice.  You need the right marketing and positioning strategies to attract and motivate patients to use your service. Read on to know some of […]

How to Develop a Growth Plan for Your Surgery Practice

A doctor shows an x-ray to her new patient, the result of the growth plan for her surgery practice

When you’re ready to expand your orthopedic business, set out on the right course by developing an effective growth plan for your surgery practice. National health expenditure is projected to reach $6.2 trillion by 2028. The growth potential is there, but to capture a greater share of the market, you need a comprehensive growth plan.  […]

How to Build a 5-Star Bariatric Surgery Reputation

Online ratings show the bariatric surgery reputation of three different practices

In our increasingly tech-driven world, your bariatric surgery reputation can live and die online. Sixty-eight percent of patients use online review sites to select a healthcare professional, but a massive 50% of healthcare facilities have no online reviews.  That’s why it’s so important to understand exactly what patients are looking for and where they’re looking […]

3 Simple Surgery Marketing Tips to Beat the Competition

Beat the competition with these simple surgery marketing tips

Marketing your surgery practice doesn’t have to be complicated when you follow these three simple surgery marketing tips. According to Pew Research Center, 85% of U.S. adults are online daily, with 31% saying they’re online almost constantly.  A great online presence is vital to reaching potential patients. But you don’t have to be a marketing […]