8 Digital Marketing Tips to Grow Your Surgery Practice

Grow your surgery practice faster than ever by mastering these eight digital marketing tips. As a surgeon, your job is to help people heal — physically and emotionally. But to do that, you need a strong online presence and digital marketing strategy that focuses on what matters most to your patients. Seventy-three percent of consumers […]

5 Bariatric Patient Acquisition Strategies You Should Try Right Now

Patient acquisition through social media and the global network

Patient acquisition can help you to improve your growth in the bariatric market. With 70% of all bariatric patients self-referring, a patient acquisition strategy plays a unique role in the bariatric practice.  You need the right marketing and positioning strategies to attract and motivate patients to use your service. Read on to know some of […]

How to Develop a Growth Plan for Your Surgery Practice

A doctor shows an x-ray to her new patient, the result of the growth plan for her surgery practice

When you’re ready to expand your orthopedic business, set out on the right course by developing an effective growth plan for your surgery practice. National health expenditure is projected to reach $6.2 trillion by 2028. The growth potential is there, but to capture a greater share of the market, you need a comprehensive growth plan.  […]

A Quick Guide to Patient-Reported Outcome Measures for Bariatric Surgery

An example of patient-reported outcome measures in surgery

An estimated 38% of health care organizations currently use Patient-Reported Outcome Measures “PROMs” and 17% more plan to use them within the next three years. While bariatric surgery PROMs haven’t yet become mainstream, evolving technology is changing that. Patient-reported outcome measures in bariatric surgery centers would provide more long-term follow-up data and ensure you have […]

How to Get Insurance to Pay for Bariatric Surgery

A medical professional with pen, paper, and a laptop researching how to get insurance to pay for bariatric surgery

For an increasing number of patients, weight-loss surgery can offer a way to improve their health and quality of life. Forecasts predict that the bariatric surgery market will grow at a compound annual growth rate (CAGR) of 9.56% from 2019 to 2028. And with the average cost running between $15,000 to $36,000, insurance coverage is […]

How to Build a 5-Star Bariatric Surgery Reputation

Online ratings show the bariatric surgery reputation of three different practices

In our increasingly tech-driven world, your bariatric surgery reputation can live and die online. Sixty-eight percent of patients use online review sites to select a healthcare professional, but a massive 50% of healthcare facilities have no online reviews.  That’s why it’s so important to understand exactly what patients are looking for and where they’re looking […]

Improving Oncology Surgery Patient Care Through Patient Enablement

oncology patient enablement

Cancer continues to be a leading cause of death globally, with nearly 10 million deaths worldwide in 2020 alone. In a medical specialty with such a high risk of mortality and morbidity, patient enablement can be a key factor in improving care for cancer surgery patients. Studies indicate that patient enablement plays a critical role […]

5 Ways to Retain Surgery Patients by Building Trust

A doctor actively listens to her patient, one of the best strategies to help retain surgery patients

Numerous studies have shown that there is a close relationship between patient trust and strong surgical outcomes. But only 78% of patients trust their doctor. In fact, a full 25% of patients say that their healthcare provider spent too little time with them, and 10% felt that they were not treated with respect or communicated […]

How to Efficiently Guide Patients Along Their Bariatric Journey

A doctor being sure to efficiently guide patients along their bariatric journey

What you do to guide patients along their bariatric journey can make all the difference in the outcome. Your patient’s bariatric journey is life-changing. They look different, feel different, and are often treated differently than they were pre-surgery. This can have a profound psychological impact in addition to the physical outcomes. But not every patient […]

How Data and Analytics Help You Understand Bariatric Patients Better

Two surgeons analyze their latest bariatric surgery data

Improve patient care through modern tools. Learn how to harness your bariatric surgery data to better understand your patients and provide outstanding care. In the last decade, global data grew from 1.2 trillion to 59 trillion gigabytes. That data is being captured and analyzed in countless ways, from what shows Netflix recommends to the creation […]